Tailored. Built. Operated.
A digital service built for your needs. We develop, operate and improve it — powered by AI, with experienced people taking responsibility.
01 / The service
The choice used to be adapting to an existing system or starting a large development project. We offer a third path: a service built for you, with operations and ongoing improvement included in the delivery.
You know your business. We take responsibility for building and operating the agreed service. Together, we define what it should do, what it should cost and how we will know it works.
Considering bespoke development?
You need something that does not exist off the shelf. We bring discovery, development, operations and improvement into one engagement. You set direction and priorities without having to build your own development and operations organization.
Choose what fits the need.Considering a SaaS system?
An existing service is a good choice when it meets your needs. When important workflows fall between systems, we can connect what you already use and build the service that is missing.
Choose what fits the need.Think of it as tailored SaaS: fitted to your needs, delivered and supported as a service.
Examples of needs we can start from.
Registration, approval and follow-up across systems. We identify the manual steps the service should improve.
Data, reporting and decision support organized around your business questions and ways of working.
From an idea to a customer service, specialist workspace or member experience, with development and operations in one process.
02 / UAI
As AI improves, UAI can deliver more with less effort. The platform, tools and organization make it possible to put new capabilities to work. Customers buy a working service rather than hours. Better AI and more efficient ways of working can therefore create value for both the customer and UAI. Price and scope reflect needs, value and risk.
AI coordinates and performs the work. Experienced professionals set boundaries and oversee quality, security and operations across engagements. The same approach can serve a process, a project or a business function. Each customer retains their own data, goals and control.
03 / Experience
Experience with real services, from the initial need to ongoing development and operations.
More perspectives on the same story.
World news that invites readers to examine their own first impressions.
An easier choice for movie night.
Helps a person or group choose films and series from services they can use.
From a need to a clear assignment.
A production service that clarifies needs and finds possible suppliers.
Built around the school day.
A tailored service for recording and following up attendance.
Our experience includes work for the related organizations Ideallya and IDDS. UAI provides development and operations; each organization retains its own leadership and rights. The examples show services at different stages of maturity.
04 / How we work
A clear process, with you close to the priorities.
Who will use the service, what should become easier, and which systems and data exist? We define the starting point and criteria together.
AI performs much of the work. Experienced people guide direction, integrations and quality. You see and assess the service as it takes shape.
Operations, responsibility, access and follow-up are agreed before launch. You get a service to use, with clear accountability.
We prioritize new needs together. Changes, maintenance and ongoing development stay within agreed boundaries.
05 / The service
Three ways forward. Different ways to share customization, work and responsibility.
Agreements differ. Compare scope, quality, responsibility and total cost.
06 / Why now?
Bespoke development has often required a large project before value becomes visible. An off-the-shelf SaaS service has been a simpler alternative, but may require the business to change how it works. AI opens up another combination: fitting the business and providing ongoing service.
Gartner describes AI-native development platforms as a possible driver of custom alternatives to standard SaaS. Our contribution is to bring development, operations and improvement together in a service the customer can buy.
Gartner · AI-Native Development Platforms · 18 October 2025The link leads to Gartner’s public abstract. It describes a market trend, not an assessment or endorsement of UAI.
07 / About us
UAI builds on Axel Borge’s experience as a founder and leader in consulting and product businesses, including Bouvet and Sesam. Data, new technology and concrete customer needs are the common thread. That experience now informs an AI-based platform, tools and working methods for development and operations. Senior expertise supports multiple engagements, with clear responsibility for each delivery.
UAI provides development and operations. Rights to existing products, customer data and new deliverables follow the relevant agreements. IDDS and Ideallya have their own roles; you do not need to use their products to work with us.
Let’s talkInvestors
How can UAI grow as AI does more of the work? The investor introduction presents the model, experience and opportunity ahead.
The introduction is public and in Norwegian. The presentation and documentation in the investor room require approved access.
A tailored digital service with agreed development, operations and ongoing improvement. We start from the need and agree on the delivery.
AI is part of how we work. The service includes agent functionality when it is useful for your needs.
We assess scope, value, integrations and risk. Development, ongoing operation and changes are clarified in the proposal. No standard price or specific saving applies to every engagement.
An accountable contact, priorities, domain knowledge and necessary, agreed access to systems and data.
Often the service can build on them. We clarify integrations and limitations before proposing an approach.
UAI follows up operations within the agreement. Service levels, support, incidents and responsibilities are clarified before launch.
These are agreed specifically: data responsibilities, access, ownership, reuse and the ability to move the service onward. We do not promise identical terms for every engagement.